Jeff Koons Cultural Branding, 2012
Dimensions vary
Commissioned by Museum of Contemporary Art Chicago
Ribboned typography used as a subtle reveal creates a consistent yet adaptable framework for a series of communications featuring Jeff Koons’ art as the stars of the campaign. Content was kept to a minimum to allow for greater heirarchy that allowed the artists’ work do all the work.
![MCA002_koons_StackedAd.jpeg](https://images.squarespace-cdn.com/content/v1/647a390cbbaaa67c707e3cce/0a20610d-89df-4974-bc7a-08c59cb51e67/MCA002_koons_StackedAd.jpeg)
![MCA002_koons_HeartAd.jpeg](https://images.squarespace-cdn.com/content/v1/647a390cbbaaa67c707e3cce/08b4938f-1ee7-4ae7-9cc6-9f276c825e6c/MCA002_koons_HeartAd.jpeg)
![MCA002_koons_PopeyeAd.jpeg](https://images.squarespace-cdn.com/content/v1/647a390cbbaaa67c707e3cce/c06b22f8-d57f-4864-9413-a4feb0e26541/MCA002_koons_PopeyeAd.jpeg)
![MCA002_koons_RabbitAd.jpeg](https://images.squarespace-cdn.com/content/v1/647a390cbbaaa67c707e3cce/6dfc827c-043c-4b8d-a0b5-fa0cc24971a7/MCA002_koons_RabbitAd.jpeg)